What? How? Why?

What? How? Why?

The aim is to gain a deeper understanding of the challenge.

1. The teacher writes ‘What? How? Why? on 3 separate sheets of A2 paper.
2. The ‘What?’ stage -  Students:

• gather information for the challenge e.g. requests from the client

• identify other people involved in the challenge and their roles.
• collect pictures of the challenge.

3. The students place all the collected information under the ‘What?’ heading.
4. The ‘How?’ stage - Students show clients the pictures of the challenge taking notes on the following reactions of the clients to the pictures: 

• Are they nervous?
• Are their reactions rushed or do they hesitate?
• Do they like or dislike them?

5. The students place all the collected information under the ‘How? heading.
6. The ‘Why?’ stage - Students put themselves in the role of clients and ask themselves the following questions about the reaction of the clients to the challenge:

• Why did they react the way they did?
• What was their motivation for their reaction?

7. The students place all the collected information under the ‘Why? heading.
8. Students review the A2 sheets and check their findings with the clients and note any new insights that they have discovered.

Students can choose to role-play or to actually interview the client, or they can use different target groups to gather different opinions about the challenge.

The activity could be done using online tools such as Padlet, virtual whiteboard and breakout rooms in Teams/Zoom.

Inspired by: Simon Sinek: https://www.smartinsights.com/digital-marketing-strategy/online-value-proposition/start-with-why-creating-a-value-proposition-with-the-golden-circle-model/