User Journey Map

Title

User Journey Map

Author: Aleix Barrera, Diego Castro & David Rodriguez-Gomez
Facilitated by the teacher
Aim

The aim is to visualise the process that a person or user goes through to accomplish a goal.

Time
1 hour
Students
Participants 5-10
Materials
Whiteboard, pen, paper & post-its
Steps

Steps

  1. The teacher explains the purpose of a Journey Map is and why it is important to create one.
  2. The Team members identify and compile a series of user actions into a timeline - they should try to narrow it to 8-15 actions.  (15-20 mins)
  3. Participants should now group all the actions into phases (3 to 7 phases in total) and label them from the users’ perspective. (10-15 mins)
  4. Participants must now think about user’s thoughts and emotions which could promote or inhibit progress in each action and/or phase.  (15 -20 mins)
  5. Participants should try to organise and visualise all the ideas of their user journey map - they can draw it or use post-it notes.  (10 mins)
  6. The facilitator should spend 10 minutes at the end to share and reflect on the different maps.
Reflection

Reflection

The activity could be done using online tools such as Padlet, virtual whiteboard and breakout rooms in Teams/Zoom.
Inspiration

Inspiration

Inspired by: https://www.nngroup.com/articles/journey-mapping-101/ and
https://careerfoundry.com/en/blog/ux-design/design-thinking-workshop/